ComeTogether re-imagines ticketing for live events. Using blockchain technology and at the same time optimizing and innovating on different levels the project offers ticketing systems with increased security, ease of use and fan engagement. At the same time, event organizers gain new revenue streams.
ComeTogether offers a complete ticketing solution that includes a ticket marketplace, wallet, organizer dashboard and scanning/validation application. Event organizers can use white-label and API options to support corporate branding.
Ticketing
The live event ticket market is currently being taken over by ticket scalpers and scammers. They use ticket bots to buy tickets the moment they go on sale so that they can then resell them at much higher prices, ultimately resulting in lost revenue for organizers and performers. Worse, some fans are denied access to events because they have been sold fake or already scanned tickets.
There is a need to maintain control and track tickets from the time they are created to the time they attend the event. This includes the potential to unlock the secondary market by reselling tickets before the event if they sell out and as collectibles after the event.
ComeTogether tickets are a non-fungible token (NFT) with built-in business logic (organizer rules manage the entire ticket lifecycle). This form of digital ticket is created with a dynamic QR code that changes every 30 seconds, ensuring that tickets are always original and valid for entry to the event. Additionally, facial recognition and Bluetooth Low Energy (BLE) features can be added to provide more convenient and faster ticket validation methods than traditional ticket scanning.
Event organizer dashboard allows you to
- Create events
- Create branding tickets for sale through the Ticket Marketplace
- Set secondary sale authorization, number of tickets, and limit price, revenue sharing
- Track ticket scanning and audience research (who purchased tickets, how many and of what type, whether they resold them or shared them with other visitors, as well as their contact details). This allows event organizers to plan marketing campaigns for future events, run promotions with previous visitors and create loyalty programs.
While ComeTogether is known for its NFT ticketing solution, thet primarily offer a complete digital ticketing solution. All the features you would expect are supported :
- Digital ticket sales, merchandise, food and beverage vouchers, and VIP opportunities during the event.
- Secure resale
- 3D seating shows ticket buyers an image of the view of the stage from each seat before purchasing a ticket, and event organizers ensure a full venue by tracking empty seats.
NFT Collectibles
NFT Content can play several different roles in your overall event strategy. It can be an add-on to your ticketing system, allowing you to set different ticket price levels and attract attendees. After the event, NFT Content becomes a collector's item. It can be the NFT ticket itself, artwork, video and music, and many other types of collectibles, and proof of attendance at the event.
NFT content allows your event to live on long after the event is over in the eyes of attendees.
NFT content doesn't always have to be tied to events. Music NFTs are a great example of content that stands apart from events. Sports is another area where content related to specific teams and players can stand apart from events.
The importance of NFTs is that they provide proof of authenticity and ownership, and can increase the value of a limited content asset over time.
Collectible tickets can be provided as a standard part of attending an event or sold at a higher price for those who want to keep that content for the future as an NFT collectible/event memory.
Video NFTs can take the form of highlights from a festival, music event or clips from sporting events.
Music NFTs can be promoted at a higher level than other collectibles. Music NFTs allow artists to share exclusive music tracks with their fans and build a community to promote upcoming performances and music releases. They can sell music tracks as NFTs before they are released on streaming platforms, allowing them to generate additional revenue. This also opens up the possibility of generating additional revenue from the sale of music NFTs in addition to other ways of marketing. They can be distributed as part of an event or as a standalone offering.
Proof of Attendance (POA) is an NFT that confirms that you attended an event.
Dynamic Content. Score of a game, the setlist of a concert.
Fan Generated Content.
Digital Twin NFTs.
NFT Utilities
Utility engages NFT owners with exclusive rewards that are only available to these individuals. These rewards can be combined with memberships, which increases fan motivation to participate in artist or event organizer programs.
NFTs with utilities provide new ways to cross-sell physical and digital products. This can be combined with specific experiences to increase ticket and event sales overall. In addition, providers of these products can participate as sponsors of the NFTs, opening up another avenue to increase event revenue beyond ticket sales.
Physical and digital experiences and products. NFT utilities can provide access to not only digital but also physical assets (phygital). Utilities also give event organizers new opportunities to generate additional revenue by selling sponsorships to partners who want their “utility” associated with a specific event.
Event NFTs with utilities. Utilities can enhance the event experience such as:
- Access to VIP / exclusive areas.
- Meet and greet with artists or sports personalities.
- Exclusive (gated) content. The NFT may provide visitors with access to restricted content.
- Merchandise. NFT may provide visitors with access to physical goods.
- Food and drink. A certain amount of consumption included in the ticket, or perhaps a general discount on those purchases.
- Discounts on all purchases. Include discounts on purchases within the event on food, beverages or merchandise.
Stand-alone NFTs with utilities. Not all utilities need to be tied to attending a specific event. Some ideas might include:
- Access to online events, gated communities, metaverses
- Online gaming or betting platforms. NFT holders can accumulate credits for use on online gambling platforms based on the number of events attended and/or spending at those events. NFT may allow for discounted purchases or direct rewards.
Utilities don't have to stop after the event, they are a great way to keep in touch with fans (attendees). Some ideas for utilities in this category :
- Lotteries. After purchasing an NFT in the previous categories, the NFT owner can enter a lottery to win rewards.
- Loyalty rewards. Opportunity to reward super fans.
