The Moongate protocol aims to eliminate the intermediation of centralized platforms and maximize brand value for the consumer. It also introduces an innovative “engage to earn” mechanism that encourages active consumer participation to earn brand rewards and a share of the $MGT token.
The protocol consists of two key layers - a utility layer that allows any brands to issue smart tokens to drive real-world engagement, and a data layer that allows users to monetize their engagement data.
The Moongate protocol consists of four key modules:
- Moongate Campaign, a no-code engine for issuing smart tokens with real-world use cases (e.g., NFT tickets, memberships, phygital collectibles);
- MoonPass, a decentralized identifier with a rarity stamp and reputation score that accumulates rewards;
- Moongate Rewards, a marketplace for consumers to selectively and securely share data with brands to earn rewards;
- MoonPad, a brand/memecoin token launchpad.
The platform supports various token standards such as ERC-20, ERC-721, and Soulbound Tokens (SBTs).
Moongate Campaign
Moongate Campaign is a no-code platform that connects brands and consumers through smart tokens with real-world utility. This platform allows brands to effortlessly issue smart tokens that can be integrated into a variety of real-world usage scenarios, such as event access and membership benefits.
Brands and creators can easily create a campaign for smart tokens (memecoins, NFTs, etc.) through a landing page.
It's possible to embed real-world utility such as event access and membership benefits into tokens and automate business processes based on real-world interactions.
Integration with physical products via NFC chips, allows users to touch and easily claim digital collectibles for exclusive content and further engagement.
Analytics and CRM tools for detailed tracking of campaign performance and consumer engagement across multiple campaigns, enabling continuity and deeper customer engagement.
Consumers can purchase and manage smart tokens through one dashboard with social login capabilities to create blockchain wallets and support crypto and fiat payments.
MoonPass ID
MoonPass is a decentralized identity system for users, brands and creators. This system offers permissionless integration, cross-platform compatibility, and privacy-preserving technology with zero-knowledge proofs. This allows user credentials to be verified without exposing sensitive data. It also allows brands to identify high-value leads based on their reputation score.
Using advanced artificial intelligence models, MoonPass Reputation Score analyzes both on-chain (transactions, smart contract interactions, asset ownership) and off-chain (social engagement, verified achievements) activities to build a holistic profile of the user.
This reputation score unlocks different degrees of reward and distribution in Moongate Rewards and MoonPad.
Aggregated, anonymized MoonScore data allows brands and creators to create targeted campaigns and customized quest and rewards programs.
Consumers can create and manage a decentralized identity (DID) by aggregating different profiles and wallets on and off-chain, while retaining full control over the digital footprint and data.
At the mint, each DID receives a MoonStamp of varying rarity, which corresponds to the user's $MGT earnings/earnings level for participating in a smart token campaign. This rarity can be increased by using $MGT tokens. Higher rarity increases the user's mining and benefits.
Moongate Rewards
Moongate Rewards is a marketplace where consumers can selectively and securely share data with brands to earn rewards. Brands can offer benefits (and rewards after TGE, $MGT) without restriction to users who meet certain criteria based on user engagement data.
For brands and creators, the marketplace offers:
- Token Gating. Easily create exclusive benefits, discounts, content, voting rights, and community channels that are only open to users who own certain smart tokens.
- Gamification: Create interactive and rewarding activities including quests and challenges that allow token holders to earn additional rewards, tokens and incentives for completing certain value-added tasks.
- AI-powered analytics uncovers hidden trends, predicts consumer behavior, and optimizes token campaigns. Using these insights, brands can dramatically improve the impact of their campaigns and increase conversion rates by turning data into tangible business results.
For consumers:
- Utility Access: View and utilize a wide range of exclusive benefits associated with smart token ownership and MoonScore. Enjoy benefits such as discounts, early access and special offers from creators and brands across sectors.
- Access tokenized communities to view special content, participate in members-only events, connect with like-minded individuals, and participate in community initiatives and decision-making processes.
- Participate in interactive quests and targeted campaigns to earn additional points, rewards and brand interactions.
An artificial intelligence agent provides consumers with hyper-personalized recommendations. This advanced system analyzes users' assets, credentials, and history of interaction with MoonPass to tailor the most appropriate rewards.
MoonPad
MoonPad is a decentralized startup platform that allows brands to create and launch their own branded tokens or memecoins directly to eligible users of the protocol.
Set different allocation amounts and contribution amounts based on different eligibility criteria (e.g., reputation score >100, NFT brand ownership, participation in X quests, etc.).
Users have access to both public sales and incubated and verified sales. Distribution amount and subscription rights are based on MoonScore and $MGT bid amount.
Moongate Identity & Reputation Layer
Moongate utilizes Multi-Party Computation (MPC) threshold wallets, providing secure access through OAuth 2.0 social login options. This t-of-n threshold scheme distributes cryptographic operations among multiple parties, enhancing security without compromising usability. The implementation supports the BLS signature scheme for efficient multi-signature operations.
Moongate's DID solution complies with W3C DID standards, allowing users to establish a single digital identity across multiple blockchains and Web2 social accounts. The implementation supports a variety of DID methods, including did:ethr, did:web and did:key. The DID framework incorporates decentralized social graphs using protocols such as Lens and Cyberconnect to improve data interoperability. Moongate implemented Zero-Knowledge Proof (ZKP) technology using zk-SNARKs (Zero-Knowledge Succinct Non-Interactive Argument of Knowledge) to protect user privacy, allowing credentials to be verified without revealing sensitive information.
The platform integrates proprietary on-chain and off-chain data analytics using a hybrid architecture. On-chain data is processed by high-performance indexers that support EVM-enabled on-chain and other large-scale networks. Off-chain data is fed through secure API integrations and processed using Apache Kafka for real-time event streaming. Advanced machine learning algorithms, including gradient amplification models and deep neural networks, process this data to identify patterns and optimize campaign performance.
Use Cases
Ticketing & Membership
Event organizers, music festivals and cultural events can use Moongate to issue tickets in the form of tokens. These digital tickets provide a secure and transparent method of managing entry and increase engagement at the event. Attendees can gain seamless entry by confirming token ownership via QR scanning, which will also allow them to access exclusive ticket benefits. This system not only improves the visitor experience, but also provides organizers with valuable data for future events.
Brands can use Moongate to create exclusive membership programs using smart contracts and NFT technology. These tokens act as digital keys that give owners access to special benefits, discounts and gated content. The modular design allows for customized benefits, fostering a deep connection between brands and their members. Memberships are easily transferable, providing a dynamic and engaged community ecosystem. Members can enjoy personalized experiences and maintain their digital identity across multiple platforms.
Digital Collectibles
Brands can use Moongate to create and distribute personalized digital collectibles. These NFTs serve as digital tokens that celebrate special occasions and extend user engagement by unlocking exclusive experiences. Integrated analytics and tokenized benefits ensure that these collectibles effectively bridge physical and digital interactions.
Phygital
Brands can use blockchain and Moongate's NFC technology to create direct connections with consumers. By embedding unique NFC tags into products, each product receives a blockchain-protected digital identity. Consumers can interact with these products using their smartphones to authenticate and unlock exclusive content, bypassing traditional retail intermediaries. This approach is transforming product interactions by providing authentic and exclusive interactions that seamlessly blend physical and digital experiences.
